The
Top Ten Things You Must Know Before Starting A New Business
There
is nothing more fun and exciting than finally opening
the doors on your new business. However, there are a
lot of things that have to happen behind the scenes
before that day arrives. There are many facets to owning
and running a business that many people don't realize
until it's too late.
I
know many woodworkers who can make me the most beautiful
chairs and tables I've ever seen but don't know the
first thing about accounting or marketing or even how
to find their target market. So here are my top ten
tips for things you must do before you even remotely
consider opening the doors to any business.
Tip
# One:
You
must have a good idea. And just because you think it's
a good idea doesn't mean it is. A good idea is one that
many many people also think is a good idea. I've always
thought a Rent-A-Cat store was a good idea. You know
for those times when you need a cat for just a few days..
not permanently. But some of my friends disagree. They
think it's a really dumb idea. So I'm going to research
it a little further.
Good
ideas often turn into good businesses. Just be sure
there are enough people who want your good idea and
are willing to pay for it. The best idea for a business?
Author Joe Carbo had the eloquently simple answer: "Find
a need and fill it."
Tip
# Two:
Create
a first class business plan. This is your true road
map to success. A good business plan will force you
to think about aspects of a business that you probably
wouldn't consider. Sales Forecasting, cash flow, operating
capital, return on investment, inventory control, advertising
expenses, rent, utilities, taxes are just a few things
a business plan will cover.
How
do you create a business plan? Well, your public library
will have several books on the subject. You should also
contact your local SCORE (Service Corps Of Retired Executives)
chapter. You'll find them at your local Chamber of Commerce.
If your town is too small to have one check out the
nearest large city or town. Also visit your local Small
Business Development Center for help with your business
plan. Also see: Business Plan For A Start-Up Business
Tip
# Three:
Is
there truly a market for your product or service? Do
large companies just send out a product without making
sure you're going to like it? Of course not. First they
do market research on the most likely people who will
want the product and see if they respond favorably to
it.
How
do you do market research in a small town? See: How
To Do Market Research In A Small Town
Tip
# Four:
Money.
Your own or someone elses. If you use your own, guess
what? You don't have to pay it back unless you want
to. But most of us don't have the money necessary to
start our own business. So where can you find money.
Well to start with go back and contact your local Small
Business Administration office. They have a wide variety
of plans for borrowing anywhere from $500.00 or so to
several million. They can also advise you on what grants
are available and how you can qualify for them. And
best of all they are a service you have already paid
for with your tax dollars so why not take advantage
of that.
Tip
#Five:
Location,
location, location. For years that was the battle cry
of a successful location. I don't think it is a true
today as it once was. Today a business is as close as
a mouse click or an 800 number. With credit cards and
the internet we can shop and buy virtually anywhere
(no pun intended).
But
before I dismiss location completely out of hand, let
me say this. A business that relies on walk-in traffic
should be located where people are going to walk past
it. A business that works by appointment such as a mechanic
or some other service business can be located anywhere.
So access your business type and get your local traffic
studies from the city planning department and see what
the traffic past your location is and if it's acceptable
to your needs. Also, are you on the going to work side
of the street or the going home side. It may make a
tremendous difference.
Tip
#Six:
Electronics.
Computerize or not computerize. Web site? email ordering?
I think even the smallest business can benefit from
the computer. Inventory control. Maintaining a customer
mailing list. Sales projections can all be done and
show you how your business is really doing and not how
you think it's doing. I guarantee your bookkeeping will
be much easier on the computer than doing it by hand.
Tip
#Seven:
Build
a strong customer base. Successful businesses rise and
fall on repeat business. And repeat business is generated
by satisfied customers. See: Customer Service: How To
Get First Time Customers To Come Back.
Tip
# Eight:
Make
sure you're ready to open. I hate to fly but I get to
do it a lot. One of the things that comforts me about
flying is that the pilot and co-pilot go over a checklist
before take off. It's the same list they go over a thousand
times but they must complete it before each flight.
So shouldn't you also have a check list before your
business takes off?
What
are you going to do that first day you're open? Who
will be working? Do you have all the necessary supplies?
Forms? Order sheets? Make a list of what you need to
do a normal days business. Everything from what time
the doors open to what time they close and everything
in between.
Tip
#Nine:
Fire,
flood, robbery, economic downturns. We insure our lives
and homes doesn't it just make good sense to plan for
the worst and expect the best. I'm the most optimistic
person I know but there are going to be times when something
bad will happen and I know I need to be ready to weather
that storm when it comes.
Create
a plan to start putting a little something aside each
month to get you through those tough months.
Tip
#Ten:
Knowledge
is power. Read about your industry as much as you can.
I try to set aside at least 20 minutes of quiet time
to read each day. If you do that I guarantee that in
one year you'll know more about your industry than 75%
of the people in it. How will you know you're reading
enough? You'll start finding it more and more of a challenge
to find things you don't already know.
Tip
# Eleven:
Whoa!
Tip 11? I thought this was The Top "Ten" Things
You Must Know Before Starting A New Business? Well,
tip 11 is always give people a little more than they
expect. That doesn't mean you give them the store but
give them your best effort that you consistently can.
That's all any customer can ask of any business. Do
your best all the time.
The
last word on the top ten
Seems
like there always has to be a last word doesn't there?
Going into business is exciting, scary, and stressful
all rolled into one. But it's also very serious because
it's how you feed your family. That is the one thing
I would suggest you keep in the front of your mind.
A business can take a tremendous toll on your family
life if you let it. Make sure you schedule family time
as well as work time and everybody will be successful.
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